Now go into your longer story that talks about why you’re doing what you’re doing. End with giving the audience something they can feel empowered by!

To write a great story about you for your about page, remember that you want to make your audience feel something with you — connect with them. Add in some personal details that move the story forward.

First, find common ground with your audience. Then, talk about what led you to owning your business or what brought you to this place. Finally, tie together the story (why you’re doing your business thing) to show how you help people.

Don’t forget, you also want to talk about yourself and your business as it relates to what you do with/for your clients! If you’ve got them, provide credibility markers (where you’ve appeared, how many people you’ve helped, and so on) so your audience knows you’re the real deal!

i knew from a young age my calling would be to create & cultivate community! 

I used to follow my dad around at his business and pretend I was selling books, too. I’d create them out of scratch paper he always kept on his desk.

Fast forward a few years (we won’t say just how many!) and a few businesses. To say I also experienced the struggle was an understatement. But I wouldn’t change it.

Each new business allowed me to gain clarity on who I am and how I respond when the pressure is on. It’s cheesy, but you really do learn the most from the mistakes you make! From all that trial and error, I’ve learned to find my secret sauce in what I do that allows me to stand out from the crowd.